Design Thinking 101


Design Thinking:
v  It is a process as well as an ideology which concerns solving in a user-centric way.
v  It develops effective solutions with a human-centric approach based on the needs of the people.
v  These are based on processes used by designers and has evolved from; architecture, business, and engineering.
v  It is a holistic product design approach in which every product's motive is an opportunity to benefit and delight the users.
v  It is cross-functional in nature.
v  It is an empathetic and interdisciplinary understanding of the user’s needs.
v  It is aligned with business process management, Agile software development, and customer relationship management

Human-Centered Design:
v  Satisfaction of the user is their main goal.
v  It supports successful product development and innovation in an organization.
v  It translates the product requirements to product features.
5 Stages of Design Thinking:
v  Empathize: This stage tries to understand the needs, desires, and objectives of the user by gathering the user’s insights.
v  Define: Here all the challenges are identified.
v  Ideate: This stage helps in finding out ways of solving a problem that is already identified with the help of the product.
v  Prototype: This stage turns ideas into reality. It helps in testing the idea’s fitness.
v  Test: The prototype is presented to the customers to find out if the product is able to solve their problems.

Benefits:
v  It enables a software development company to test the feasibility of future products.
v  There is little to no difference between the final version and the approved concept.
v  Clear and transparent in nature. The vision of the designers is broadened.
v  There is space for continuous improvement and software development process.
Real- World stories:
v  PepsiCo: Use of Design Thinking made the company’s sales grow 80%
v  Airbnb: The use of Design Thinking had increased its revenue by 100%.
v  Mint.com: Design Thinking has brought in a huge number of customers. They had 1.5 million customers within a span of 2 years.

This article has been taken from GAVS Technologies that provide the Digital Service Desk AI Software in the USA.

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